24Cevent (pronounced \u201ctuenti-for-sevent\u201d<\/em>) combines two ideas. \u201cCevent\u201d comes from \u201ccity of events<\/em>\u201d: in a city, there\u2019s always something going on, and when an event happens, you have to act fast. The \u201c24\u201d plays on the sound of 24\/7, because an alert system can\u2019t afford to sleep. It was launched within dParadig<\/a> in 2018 under a different name and became 24Cevent in 2021. Daniel Zuleta, founder of dParadig and 24Cevent, shares the story behind the name. <\/p>\n\n I’m going to start with the happy ending, because the beginning wasn’t quite so happy: for years, I was this company’s only early warning system.<\/p>\n\n When we started dParadig, there were fewer than eight of us providing professional monitoring and business continuity services. Our job was to oversee the technology operations of other companies. And when something went down in the middle of the night, I was the one who got the call. <\/p>\n\n They weren’t pleasant calls. When someone calls you at three in the morning to tell you that their system has been down for hours, they’re not just there to inform you\u2014they’re there to complain. I heard it all, including more than one threat of a lawsuit. And the worst part is, they were right. We were finding out too late. <\/p>\n\n The underlying problem was simple. Monitoring alerts were sent via email, and no one checks their email outside of business hours. The information existed\u2014it was right there\u2014but it landed in an inbox that no one would open until the next morning. By then, the damage was already done: hours of downtime, losses for the client, and an awkward conversation waiting for me. <\/p>\n\n At some point, I asked myself the question that set everything that followed in motion: Isn’t there a better way to do this?<\/p>\n\n The solution we came up with as a team was almost obvious once it was articulated. If email doesn\u2019t work outside of business hours, we need to use the channel that does work: the phone. A system that would receive the monitoring alert and immediately call the person in charge\u2014one that would keep trying, and that wouldn\u2019t depend on someone just happening to be looking at the right screen at the right time. <\/p>\n\n We built it to address our own pain points, without giving much thought to the market. We called it SNI: Incident Notification System. <\/p>\n\n And it worked better than we expected. We started showing it to people and discovered something we hadn\u2019t anticipated: large companies, with robust IT teams and expensive monitoring tools, didn\u2019t have anything close to an automated notification system. They had visibility, but they lacked the ability to respond. SNI ended up being the gateway to business conversations that wouldn\u2019t have been open to us before. <\/p>\n\n The problem arose later, and it was of a different nature. SNI wasn’t a brand. It was an internal, functional acronym with no personality of its own. It worked perfectly for communicating among ourselves, but it was useless when it came time to launch a product onto the market that was already beginning to stand on its own. <\/p>\n\n We took the naming process seriously. The goal wasn’t just to find something that sounded better\u2014it was to give the product its own identity, something that could stand on its own outside the shadow of dParadig. <\/p>\n\n Along the way, we ruled out several names. One was Fastary<\/strong>, which conveyed the idea of speed and immediate response. Another was Buddops<\/strong>, which evoked the image of many arms working in a centralized manner\u2014the idea of bringing everything together in one place. Both names captured something true about the product, but neither captured the full picture. <\/p>\n\n The winner was 24Cevent<\/strong>, and it won because it did two things at the same time.<\/p>\n\n The first is “Cevent,” which comes from “city of events<\/em>.” I liked the image because it perfectly describes what a company’s technology operations feel like: it’s a city where something is always happening. And when an event occurs, a city doesn’t wait. It springs into action. <\/p>\n\n The second is in the number. \u201c24Cevent\u201d is pronounced \u201ctuenti-for-sevent<\/em>,\u201d and that sound deliberately evokes \u201c24\/7.\u201d It\u2019s the product\u2019s central promise expressed in its name: it never shuts down, never rests, and has no business hours. Precisely because incidents don\u2019t have office hours either. <\/p>\n\n With the name came the visual identity, and with it, the logo: a city, a connection, and a clock. These three elements are what it’s all about. <\/p>\n\n Work had begun around 2018, but it wasn’t until 2021 that the brand was launched as 24Cevent. Since then, the product has continued to grow. <\/p>\n\n Today, 24Cevent centralizes alerts from the monitoring tools that companies already use (including Dynatrace<\/a>, one of our key integrations), sends notifications through multiple channels, automatically escalates if no one responds, and measures actual response and resolution times. We never intended to replace anyone\u2019s monitoring\u2014we wanted to complement it, because detection without action isn\u2019t very useful. <\/p>\n\n The most recent addition is 24Brains<\/a>, our artificial intelligence engine. It\u2019s our response to how the market has changed in recent years: today, it\u2019s not enough to just provide quick alerts\u2014we need to help with decision-making. 24Brains analyzes the context of the incident, filters out the noise, and takes action by connecting to the customer\u2019s own tools. <\/p>\n\n We have showcased the product at events in Chile and the United States. And our current goal is easy to state but difficult to achieve: to be the<\/em> automated incident management solution for any company that relies on technology to operate. <\/p>\n\n Which, come to think of it, is exactly what I needed at three in the morning a few years ago.<\/p>\n\n It is written as 24Cevent<\/strong>, all one word, with the number 24 followed by “Cevent.” Since it\u2019s pronounced \u201ctuenti-for-sevent<\/em>, \u201d<\/em> many people search for it as 24cent, 24×7, or 24\/7 event. All of these variations refer to the same product, but the official name is 24Cevent. <\/p>\n\n It is pronounced “tuenti-for-sevent<\/em>, “<\/em> with the number 24 read in English (twenty-four<\/em>) and “Cevent” as a single word. The resulting sound is intentionally reminiscent of “24\/7.” <\/p>\n\n “Cevent” comes from ” city of events<\/em>,” the idea that things are always happening in a city and you have to react quickly to each one. The “24” refers to constant availability, in the same sense as 24\/7. Together, they describe a system that continuously monitors events, around the clock. <\/p>\n\n No, they are different but related things. dParadig<\/a> is the Chilean professional services company specializing in monitoring and business continuity where the product originated. 24Cevent is the incident management platform that emerged from it and now operates as a standalone brand. <\/p>\n\n SNI stood for Incident Notification System, and it was the internal name used when the first version was developed within dParadig. It worked well as a technical description, but not as a brand name. The change to 24Cevent in 2021 was part of a naming and rebranding process designed to give the product its own identity. <\/p>\n\n No. 24Cevent connects to the monitoring tools you already have (such as Dynatrace, Zabbix, Datadog, or New Relic, among others) and handles the next step: notifying the right person through the right channel, escalating if no one responds, and tracking response times. Monitoring detects issues; 24Cevent ensures someone takes action. <\/p>\n\n Development began around 2018 at dParadig under the name SNI. The 24Cevent brand was formally launched in 2021, and since then, the product has added new features, integrations, and artificial intelligence capabilities through 24Brains<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":" Cevent comes from “city of events,” and the “24” plays on “24\/7.” The story behind the name 24Cevent, as told by its founder. <\/p>\n","protected":false},"author":3,"featured_media":7508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-7510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/posts\/7510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/comments?post=7510"}],"version-history":[{"count":1,"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/posts\/7510\/revisions"}],"predecessor-version":[{"id":7511,"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/posts\/7510\/revisions\/7511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/media\/7508"}],"wp:attachment":[{"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/media?parent=7510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/categories?post=7510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/24cevent.com\/en\/wp-json\/wp\/v2\/tags?post=7510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}That terrifying phone call at 3 a.m.<\/h2>\n\n
From a personal problem to a product<\/h2>\n\n
How We Came Up With the Name 24Cevent<\/h2>\n\n
From 2018 to the present<\/h2>\n\n
Frequently Asked Questions<\/h2>\n\n
What is the correct spelling: 24cevent, 24cent, or 24×7?<\/h3>\n\n
How do you pronounce “24Cevent”?<\/h3>\n\n
What does the name 24Cevent mean?<\/h3>\n\n
Is 24Cevent the same as dParadig?<\/h3>\n\n
Why was it called SNI before?<\/h3>\n\n
Does 24Cevent replace my monitoring tool?<\/h3>\n\n
How long has 24Cevent been around?<\/h3>\n\n